First impressions matter—often more than we think. In today’s competitive job market, how you present yourself can be the difference between landing your dream role and missing out, even if you have the right skills and experience.
Every interaction—whether it’s your CV, LinkedIn profile, or your first conversation with a recruiter or hiring manager—is an opportunity to demonstrate why you are the right person for the job.
At EPC Consulting, we see firsthand how top candidates position themselves—through clear communication, professionalism, and confidence (without arrogance). The strongest candidates don’t just list their experience; they own their career story, articulate their impact, and engage with intent.
If you’re ready to stand out, here’s how you can take control of your professional brand and put yourself in the best position to succeed.
1. First Impressions Start Before the Interview
The hiring process begins long before you walk into an interview. How you present yourself on paper, online, and in initial conversations shapes how potential employers perceive you.
Your CV & LinkedIn Profile: These should be aligned, up to date, and easy to read. A well-structured CV tells your career story clearly, while your LinkedIn profile should showcase achievements, not just job titles.
It’s easy to overlook this, especially when you’ve been in the industry for years. I’ve seen highly successful candidates—leaders in their field—go years without updating their LinkedIn, missing profile photos, and leaving job descriptions vague. I’ve been guilty of this myself!
For the first two years of running EPC Consulting, I barely touched my LinkedIn and it even took a year to set up a website! I was so busy managing a young family and working in my business that my Linked In presence fell to the bottom of the list. But I quickly realised that to grow, I needed visibility. The same applies when you’re looking for new career opportunities—people need to know who you are and what you bring to the table.
Your Online Presence: Recruiters and hiring managers will look you up. A polished LinkedIn profile, a professional (and recent) photo, and a clear summary of your experience can make a strong impact.
Your Communication Style: Whether it’s an initial email, a recruiter call, or an interview, clarity, enthusiasm, and professionalism matter. Ask yourself—do you enjoy speaking with someone who brings energy and listens with intent? Hiring managers feel the same way.
EPC Tip: Your CV and LinkedIn should reinforce the same strengths—conflicting information between the two can raise red flags. Keep it consistent and intentional.
2. Know How to Articulate Your Value
Having the right experience is great—but can you clearly explain why it matters?
Go Beyond Job Descriptions – Instead of saying, “Worked on large-scale infrastructure projects,” say, “Led a $50M transport infrastructure upgrade, delivering ahead of schedule and reducing costs by 10%.”
Be Concise and Clear – Hiring managers are busy. If it takes too long to explain what you do, you risk losing their attention.
Show Your Problem-Solving Ability – Employers value candidates who bring solutions. Highlight how you’ve tackled challenges, improved processes, or contributed to business success.
EPC Tip: Practice a 60-second career summary, similar to an elevator pitch which is a powerful way to introduce yourself with confidence, clarity, and impact.
3. How You Show Up Matters
Even the most technically skilled candidate can miss out on opportunities if they don’t bring the right attitude and professionalism to the process.
Be Prepared & Engaged – Research the company, understand the role, and have thoughtful questions ready. Preparation shows initiative and genuine interest.
Communicate with Intent – Make eye contact, listen actively, and respond with confidence. Avoid over-explaining—concise answers show clarity of thought.
Professionalism Beyond the Interview – Every interaction counts, from how quickly you respond to emails to how you handle feedback.
EPC Tip: Your energy in an interview is just as important as your words. A positive, proactive attitude sets you apart.
4. It’s Not Just About Skills—It’s About Fit
Hiring isn’t just about technical ability—it’s about finding someone who fits the team, the culture, and the company’s future direction.
Show That You’re a Team Player – Employers want to know that you work well with others, whether it’s clients, stakeholders, or internal teams.
Demonstrate a Growth Mindset – Show that you’re adaptable, open to learning, and ready to take on challenges.
Know What You Want – Be clear about your career goals. Employers respect candidates who have direction and purpose in their career path.
EPC Tip: If you don’t meet 100% of the job criteria but bring the right attitude, adaptability, and problem-solving skills, you’re still a strong contender. Employers hire for potential as well as experience.
5. Follow Through—Your Reputation Matters
Your representation doesn’t stop after the interview. The way you handle follow-ups, feedback, and professional relationships can impact future opportunities. I could write a blog just on how not to respond to the news you were unsuccessful - from abusive calls, rude emails to me and the client - needless to say I wouldn't work with these candidates again.
Send a Thoughtful Follow-Up – A quick thank-you email after an interview reinforces your interest and professionalism.
Stay Connected with Recruiters – Even if one role doesn’t work out, maintaining strong relationships with recruiters can open future doors.
Continue Building Your Network – Engage with your industry, attend events, and contribute to conversations—your next opportunity may come from an unexpected connection.
EPC Tip: Hiring managers remember candidates who follow through with professionalism. It’s a small step that makes a lasting impact.
Conclusion: Own Your Professional Brand
Your skills and experience matter—but how you present them, how you engage, and how you position yourself in the market can be the deciding factor in landing the right role.
At EPC Consulting, we work with candidates to ensure they’re putting their best foot forward at every stage of the hiring process. If you’re ready for your next move and want expert guidance on how to stand out, let’s connect.
Looking for your next opportunity? Get in touch today.